PRIVACY POLICY.

We are part of the Krablin, LLC group which includes Krablin Design and Modern Cellar. Krablin LLC and Modern Cellar are committed to respecting your privacy and recognizing your need for appropriate protection and management of personal information you share with us (the phrase "personal information" means any information by which you can be identified, such as your name, mailing address, billing address, email address, telephone number, etc.). The purpose of this privacy policy is to inform you what personal information we may collect from you, how we use such information, and the choices you have regarding our use of, and your ability to review and correct the information. This policy applies only to customers in the United States.

Collecting Information About You.
There are only a few aspects (such as when you purchase or order a product, or to participate in promotions, surveys, questionnaires, etc.) where we ask you to provide certain information about yourself. For product purchases, information may include your name, shipping/billing address, telephone number, email address, credit card information, etc. We may also maintain a record of your product purchases. For promotions, surveys and/or questionnaires, information may include birth date, gender, occupation, personal interests, etc. When you submit your personally identifiable information on the Web Site, you are giving your consent to the collection, use and disclosure of your personal information as set forth in this Privacy Policy.

Whether or not to provide such information is completely your own choice. But if you choose not to provide the information we request, you may be unable to purchase products, or access certain offers on our Web Site. In addition, our Customer Service department may need to contact you via phone, email or mail to address questions or issues specific to your order, entry, etc., even if you have opted to not receive communications from us.

In general, you can visit many of our web pages without telling us who you are or revealing any personal information about yourself. We may track the Internet domain address from which people visit us and analyze this data for trends and statistics, but individual users will remain anonymous, unless you voluntarily tell us who you are.

Using Information About You.
We use the personal information you provide strictly for internal purposes, such as confirming and tracking your order, analyzing trends and statistics, informing you of our new products, services and offers, and providing you with information from and about Modern Cellar.

We may contract with companies or persons to provide certain services including credit card processing, shipping, data management, promotional services, etc. We call them our Service Providers. We provide our Service Providers with the information needed for them to perform these services. We also ask our Service Providers to confirm that their privacy practices are consistent with ours. We will not provide your personally identifiable information to third parties for their use in marketing their products or services to you.

If you elect to participate in any promotions, surveys or questionnaires during your visit to our Web Site, the rules or terms and conditions for those events may indicate that your personally identifiable information will be shared with third parties. By choosing to participate and submitting your personally identifiable information with respect to such events, you consent to disclosure of your personally identifiable information to such third parties.

Although unlikely, in certain instances we may disclose your personal information when we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to Modern Cellar or to others. We may also disclose your personal information when we believe the law requires it.

Editing, Updating, Correcting and Deleting Information About You.
We want to communicate with you only if you want to hear from us. If you prefer not to receive information from Modern Cellar or from our Select Partners please let us know by calling us at 619.316.9795, or by sending us an email. Please be sure to include your email address, mailing address, full name, and specifically what information you do not want to receive. If you would like to update or correct your email address, mailing address or other personal information with us please contact us the same way.

Please note that any requests to remove or update your personal information may take up to ten days for your email request and 6-8 weeks to process your postal mail request.

Security.
We take precautions, including use of sophisticated encryption and authentication tools, to protect the security of your personal information that you share with us. Unfortunately, however, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee or warrant the security of any information you transmit to or from our web sites, and you do so at your own risk.

We urge you to keep your password in a safe place and not to divulge it to anyone. Also remember to log off your account and close your browser window when you have finished your visit. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place such as a library or Internet cafe.

Policy Changes.
If we decide to change our privacy policy in whole or in part, we will inform you by posting a notice on our web site. Those changes will go into effect on the date posted in the notice. The new policy will apply to all current and past users of our Web Site and will replace any prior policies that are inconsistent. This policy was posted on June 2007.

Your Feedback.
To help us improve our privacy policy and practice, please give us your feedback. You may email us or write to us at Modern Cellar Attn: Customer Service P.O. Box 131046 San Diego, CA 92170.